I am a prolific marketing and communications expert with brand-building, content development and digital media experience. I synthesize strategy, data and creative to foster engagement, increase share of voice and inspire activation.

I have competence in CPG and shopper marketing with unique insights into the
e-commerce and online grocery sectors. My background includes success across the real estate, hospitality, restaurant, advertising and wealth management industries.

Experience

Communications Consultant

Eagle Strategies LLC
New York, NY

As a member of the marketing team for the financial advisory and wealth management division of New York Life Insurance, my responsibilities included:

  • Producing complex communications for a nationwide network of financial advisors, ensuring clarity and alignment with editorial best practices

  • Communicating daily with senior leadership to set priorities according
    to business goals and market trends

  • Working with compliance department to deliver timely and accurate content

  • Creating clear and compelling messaging across multiple platforms: email, website, social and video

  • Writing and editing marketing collateral including brochures, fact sheets, articles, white papers and presentations

  • Maintaining complex editorial calendars and project management trackers

  • Writing, formatting and scheduling twice-weekly emails via the Oracle Eloqua email marketing platform

  • Measuring the effectiveness of communications and marketing campaigns

Director of Marketing

Calandra Development Corporation
Caldwell, NJ & Fairfield, NJ

Served as a marketing leader, creating advertising plans to increase sales by establishing wider brand recognition, expanding customer reach, and driving sustained traffic to multiple restaurant, hotel and bakery locations via:

  • Social activation on Facebook and Instagram for new menu items, special events and holiday promotions 


  • Writing content and directing creative for twice-weekly branded emails to 60,000+ subscribers 


  • Leading the re-launch of multiple websites including the user interface and customer experience 


  • Managing marketing and creative collateral such as flyers, ads, posters and menus 


  • Building channel-specific marketing plans for weddings, events and special occasions 


  • Sourcing and interviewing vendors for technical and point of sale consulting projects

  • Identifying new business-to-business clients for wholesale distribution of bakery products

Vice President of Marketing and PR

BrandShare E-commerce Media
New York, NY

Lead comprehensive marketing and communications activities for premier e-commerce media and product sampling company. Concerted efforts lead to doubling of client reach and increasing revenue by 60% over an 18-month period through:

  • DIGITAL: Designed user experience and wrote content for corporate web site, landing pages and customer review pages

  • SOCIAL: Increased organic mentions and captured social activation of CPG promotions to demonstrate impact of sampling on shoppers

  • PHOTOGRAPHY & CREATIVE: Directed and organized photo shoots, motion graphics and videos to showcase product offerings

  • EMAIL MARKETING: Created targeted email campaigns by advertiser category and marketing opportunity for maximum response and ROI

  • BUSINESS DEVELOPMENT: Collaborated with sales leadership and account teams to discover advertising revenue potential based on new product launches

  • SALES ENABLEMENT: Created high-impact collateral such as brochures, one sheets, presentations and proposals for leadings brands from P&G, L’Oréal, Revlon, Coty, Unilever and more

  • SUBSCRIPTION: Supported subscription and digital sampling initiatives such as Walmart Beauty Box with customer-centric email and social campaigns

  • MEDIA RELATIONS: Wrote press releases, fact sheets, executive bios and byline articles for trade press

  • RESEARCH: Authored white papers, campaign analytics reports and value propositions to demonstrate efficacy of e-commerce

  • EVENTS: Planned trade show attendance, designed exhibitor space and directed pre-event marketing to engage attendees at shopper marketing and consulting expos

Marketing Consultant

Self Employed
New York Metro Area

Worked with a diverse set of clients across multiple categories to achieve specific goals and expand spheres of influence

  • Managed rehearsals, events, property sales, estate liquidation and auction marketing for award-winning actress

  • Wrote and designed programs and developed mailing lists for non-profit and health and wellness clients

  • Developed custom proposals, managed inventory and revitalized marketing and sales model

Chief Marketing Executive

Rumi Restaurant
Jersey City, NJ

Mediterranean restaurant, focused on building consumer awareness and driving sales

  • Directed concept and design for new restaurant

  • Developed branding, logo direction, color selection, interior décor, signage and menu design

  • Initiated targeted social media campaigns using Facebook and Groupon

  • Efforts resulted in a 400% increase in sales in 6 months

Director of Marketing Communications

Vesta Green Marketing Solutions
aka ecohangers
New York, NY

Built the marketing and creative function for a start-up, place-based advertising company to revitalize branding, broaden reach and support sales

  • Spearheaded corporate re-launch and rewrote sales collateral and research portfolio

  • Created custom media kits, presentations, research summaries and marketing manuals

  • Managed social marketing efforts by implementing Facebook campaigns targeting decision makers

  • Worked with PR agency to edit releases and secure coverage in trade publications

  • Developed 21-page procedural manual for product sampling campaigns

  • Wrote targeted Constant Contact e-mail blasts for prospects and clients

Director of Marketing Communications

News America Marketing
New York, NY

Progressively promoted to Director within marketing department of News Corporation's consumer promotion subsidiary after being hired as Marketing Services Manager and moving on to Senior Project Manager. Successfully executed revenue-generating activities such as: 

  • Collaboration on multi-million dollar proposals to brands such as Kellogg's, J&J and Campbell's

  • Spearheading electronic materials transition, cutting tens of thousands in printing costs

  • Development of Intranet system which brought 10,000+ pages of current content to a global workforce

  • Production of sales conferences, business meetings and executive gatherings

  • Directing global COO conference for Rupert Murdoch 

  • Launching weekly e-mail marketing review to deliver current updates to global employees

Marketing Coordinator

Communispond Executive Coaching
New York, NY

Marketing Coordinator

Decade Supper Club
New York, NY

Corporate Communications Coordinator

Hospitality Franchise Systems
(aka Cendant and Reology) 
Parsippany, NJ

 Education

Bachelor of Arts: English Literature

MONTCLAIR STATE UNIVERSITY
1 Normal Avenue, Montclair, NJ 07043

Areas of study included Elizabethan Literature (Shakespeare), English Romanticism (Byron, Shelley, Keats) and American Renaissance (Melville, Poe, Emerson, Thoreau), among global topics such as Continental African Works, and Anglo-Indian Modernism.

Recognition

News Corporation Global Excellence Award Recipient

News America Marketing Five-Time Chairman's Award Winner

New York Times and Bergen Record for restaurant launch and review