Vice President, Marketing and PR

BRANDSHARE E-COMMERCE MEDIA, NEW YORK, NY

Lead comprehensive marketing and communications activities for leading E-commerce media and digital sampling agency. Concerted efforts lead to doubling of client reach and increasing revenue by 60% over an 18-month period through:

DIGITAL PRODUCTION: Designed navigation, user interface, web page content AND promotional landing pages for company web site and customer reviews

SOCIAL: Drove organic mentions and captured social activation of CPG promotions to demonstrate impact of digital sampling on shoppers

PHOTOGRAPHY & CREATIVE DIRECTION: Directed and organized photo shoots, motion graphics and videos to showcase product offerings in a visually appealing manner  

EMAIL MARKETING: Created targeted email campaigns by advertiser category and marketing opportunity for maximum response and ROI

BUSINESS DEVELOPMENT: Collaborated with account teams to uncover advertising revenue dollars based on industry trends

SALES ENABLEMENT: Created high-impact collateral such as brochures, one sheets, presentations and proposals for brands such as P&G, L'Oréal, Revlon, Coty and Unilever

SUBSCRIPTION: Supported subscription and digital sampling initiatives such as Walmart Beauty Box with customer centric email and social campaignsMEDIA RELATIONS: Wrote press releases, fact sheets, executive bios and byline articles for trade press

RESEARCH: Authored white papers, campaign analytics reports and value propositions to demonstrate efficacy of e-commerce

EVENTS: Planned trade show attendance, designed exhibitor space and conducted pre-show marketing to engage attendees at Shopper Marketing Expo and Kantar Retail Seminars

Marketing Consultant

SELF EMPLOYED, NEW YORK CITY METRO AREA

Managed events, property sales and auction marketing for award-winning actress

Wrote and designed programs and developed mailing lists for non-profit and health and wellness clients

Developed custom proposals, managed inventory and re-invigorated selling model for interior design firm

Chief Marketing Executive

RUMI LLC, JERSEY CITY, NJ

Directed concept and design for new restaurant

Developed branding, logo direction, color selection, interior décor, signage and menu design

Initiated targeted social media campaigns using Facebook and Groupon

Efforts resulted in a 400% increase in sales in 6 months

Director of Marketing Communications

VESTA GREEN MARKETING SOLUTIONS, NEW YORK, NY

Spearheaded corporate re-launch and rewrote sales collateral and research portfolio

Created custom media kits, presentations, research summaries and marketing manuals

Managed social marketing efforts by implementing Facebook campaigns targeting decision makers

Worked with PR agency to edit releases and secure coverage in trade publications

Developed 21-page procedural manual for product sampling campaigns

Wrote targeted Constant Contact e-mail blasts for prospects and clients

Director of Marketing Communications

NEWS AMERICA MARKETING, NEW YORK, NY

Progressively promoted to Director within marketing department of News Corporation's consumer promotion subsidiary after being hired as Marketing Services Manager and moving on to Senior Project Manager through successful completion of revenue-generating activities such as: 

Collaboration on multi-million dollar proposals to brands such as Kellogg's, J&J and Campbell's

Spearheading electronic materials transition, cutting tens of thousands in printing costs

Development of Intranet system which brought 10,000+ pages of current content to a global workforce

 Launch of first-ever web site, newsamerica.com

Production of sales conferences, business meetings and executive gatherings

Directing global COO conference for Rupert Murdoch 

Launching weekly e-mail marketing review to deliver current updates to global employees

Marketing Coordinator

COMMUNISPOND EXECUTIVE TRAINING, NEW YORK, NY  

 Education

Bachelor of Arts: English Literature

MONTCLAIR STATE UNIVERSITY
1 Normal Avenue, Montclair, NJ 07043

Areas of study include Elizabethan Literature (primarily Shakespeare), English Romanticism (Byron, Shelley, Keats) and American Renaissance (Melville, Poe, Emerson, Thoreau), among other topics such as Continental African Works, and Anglo-Indian Modernism.

Recognition

News Corporation Global Excellence Award Recipient

News America Marketing Five-Time Chairman's Award Winner

New York Times and Bergen Record for restaurant launch and review